New value have been generated by our Philosophy on "Safety" that we have retained since our Business Division's foundation Ashimori states its theme, how to insure the "SAFETY" while retaining needs of comforts which is required in present-day life.
In 1962, Ashimori got into a prompt action, focusing to automotive safety systems and started this business. The more "Comfort" and more "Convenience" are pursued, the more and more significantly important, to secure "Safety" in the Car-Life today. To challenge this, Ashimori think an exacting attitude towards the entire concept on "Safety" and requirements of extremely advanced technology are top mandatory priority.
Response to diversified needs towards "Safety" In 1967, the Automotive Seat belt, our "Auto Friend" brand acquired JIS (Japanese Industrial Standards) approval;
We are the first one in Japan and following that, also obtained approvals of the strict standards of other countries such as U.S.A., Europe and Australia. These achievements are resulted from our uncompromising research and development. Furthermore We have expanded our Safety System business in the products of Child and Airbag restraint systems as well. We have been recognized as a Total Restraint System supplier in the global market place.
Our quality products have secured passengers from dangers world widely. We also provide valued automotive interior products such as Tonneau Cover, luggage cover, Powered curtain and Power Sunshade for more comfortable and more luxury car-life.
Mission : Contribute to society by providing a new value.
Vision : Lead technical innovation in the fields of safety and rebuilding activities. Be an Excellent Company that can compete on the global stage.
Values : Speed Communication Story.
The company is engrossed in conducting the business with transparency, honesty according to the laws, stick to control the business well and developing business permanently by focusing on building good conscious about the responsibility to the economics, Society, and environment, which will lead to the sustainable development.
1. Place a high value on trust and strive for the utmost reliability.
2. Maintain a vibrant company based on harmony and open mindedness.
3. Be creative and contribute to society through our business activities.
Protect Human Life
There is increasing recognition of the Airbag as SRS (Supplementary Restraint System) a occupant protection device to supplement Seat belt. It has been made mandatory in the US although this has not been legislated in Japan. Today, due to rising safety awareness, it has become a standard device in all automobiles (for frontal impacts).
Our design concept of safety systems stands on simultaneous pursuit of "Safety" and "Comfort" and "Convenience". Seat belt is of course, for the purpose of protecting or minimizing occupants from injury in case of accident. At the same time, we consider the importance of higher tastes of its design as a part of car-interiors and easier and more comfortable to fasten.
Tonneau cover (luggage cover) is to hide loads such as baggage at the rear space and it good for antitheft. Also it provides better looks from out side. It does not show a mess in the rear luggage rooms of the vehicles. Ashimori have various types of Tonneau Cover; Simple Tonneau Cover just to hide loaded luggage, and the type that is combined with Cargo Net. Also the type that covers the space between the tonneau cover and the rear seat. Many variations of Tonneau covers are available.
Since the conventional curtains provided in minivan or station wagons are of the horizontal-opening type, there are difficulties in stowing curtain when not in use, and they do not defilade the sun well. To address those, we have developed the world's first power roll curtain, which has a built-in vertically retractable system. When not in use, they are rolled up into the trim so that the view is not obstructed, and when the sun is too bright, they can cover only the top of the window so that adequate lighting can be maintained. In addition, they can be rolled out down to the bottom of the window to ensure complete privacy.
In our Power sunshade, the screen can be opened or closed with a switch, and the amount of light entering from the rear window can be regulated. The opening/closing motor powered operation is quiet, and our Power sunshade has been popular to be built in luxury cars as one of standard equipments.
Health and Safety.
Human Resource Department
Ms.Parichat Pholhang (คุณปาริฉัตร พลแหง)
E-mail : email@example.com
|Company Name :
|Ashimori (Thailand) Company Limited
|89 Moo 9, Wellgrow Industrial Estate, Bangna-Trad Rd., K.M.36,Tambol Bangwua, Bangpakong District, Chachoengsao 24130,Thailand
|Land Area :
|24,000 sq. meters
|Factory Area :
|13,000 sq. meters
|February 16, 1998
|Operation Started :
|Registered Capital :
|390 million baht
|Ashimori Industry 99.99%
|BOI Certified plant :
|Seat Belt Project, Air Bag Project, Tonneau Cover Project, Electric Sunshade
|ITC Certified plant :
|Procurement of goods
|GM Production :
|GM Quality / QMR :
|887 persons. (Approx. April, 2023)